F&I Management & Training

When the London motor show opens to the public, Vauxhall's Vectra-replacement may not top many people's list of must-see cars. Yet for those working in the automotive industry, the Insignia is crucial. "In terms of new model launches, the most important by far [at this show] is the world debut of the new Insignia," observes Rebecca Wright, automotive industry analyst with Global Insight. Insignia is entering a shrinking market segment, currently dominated by the Ford Mondeo. Sales of such "ordinary" family saloons have come down dramatically in the last decade as drivers have switched to people carriers, sports utility vehicles and crossovers - models that are themselves falling out of favour with consumers as high fuel prices and concerns about emissions push drivers towards smaller cars.

DATED: 25.07.08

FEED: AW