Wednesday, August 20, 2008
Aston Martin DBS owners to get watch gadget
Aston Martin has created a watch for its DBS owners which will double as a key transponder to lock and unlock the car.
The watch, which will be showcased before the Paris Motor Show on October 3, was designed by Aston and its watch partner Jaeger-LeCoultre.
Only Aston Martin dealerships will be able to authorise the watch to 'read' and communicate with the owner's specific DBS.
Dr Ulrich Bez, chief executive officer of Aston Martin said: “I’m delighted we have been able to premiere this technology in such an elegant solution. It is the first time horology and automotive engineering have been combined in this way.”
The DBS Transponder watch has a miniature transmitter system. As the driver nears the car, all they need do is press the open position on the watch glass to activate the door opening system and press the close position to close the vehicle.
Despite driving the DBS in the next James Bond film Quantum of Solace, Daniel Craig won't be wearing the DBS Transponder watch.
DATED: 20.08.08
FEED: AM
The watch, which will be showcased before the Paris Motor Show on October 3, was designed by Aston and its watch partner Jaeger-LeCoultre.
Only Aston Martin dealerships will be able to authorise the watch to 'read' and communicate with the owner's specific DBS.
Dr Ulrich Bez, chief executive officer of Aston Martin said: “I’m delighted we have been able to premiere this technology in such an elegant solution. It is the first time horology and automotive engineering have been combined in this way.”
The DBS Transponder watch has a miniature transmitter system. As the driver nears the car, all they need do is press the open position on the watch glass to activate the door opening system and press the close position to close the vehicle.
Despite driving the DBS in the next James Bond film Quantum of Solace, Daniel Craig won't be wearing the DBS Transponder watch.
DATED: 20.08.08
FEED: AM
