Thursday, August 28, 2008
Network prepares for MG relaunch
MG dealers have now been sent signage for their showrooms and 40 of the 57 dealer designates have now returned their contracts.
NAC MG UK hopes to gradually build up its network to a maximum of 100 dealers following the launch of the new TF in September (an official on sale date still hasn’t been announced).
A spokeswoman for NAC MG UK said: “We’re already promoting the TF LE 500 through owner club magazines and lifestyle magazines, but we won’t be doing a television advertising campaign.”
The UK’s consumer press will be driving and reviewing the TF LE 500 at the end of next week.
NAC MG UK has also confirmed that a standard run of the TF will follow from the 500 run of the limited edition version.
While it’s likely that more models from the MG stable will follow to the UK, like the MG7 saloon, NAC wouldn’t confirm what models would be coming next, citing it was “purely focussing on the TF for now”.
The TF LE 500, which is being constructed at NAC’s Longbridge factory, was absent from the British International Motor Show in July.
However, NAC said it would be representing at other European motor shows in the future.
The LE TF 500 stirred up a bit of controversy when its price tag of £16,399 meant it was more expensive than its nearest competitor, the entry level Mazda MX-5.
DATED: 28.08.08
FEED: AM
NAC MG UK hopes to gradually build up its network to a maximum of 100 dealers following the launch of the new TF in September (an official on sale date still hasn’t been announced).
A spokeswoman for NAC MG UK said: “We’re already promoting the TF LE 500 through owner club magazines and lifestyle magazines, but we won’t be doing a television advertising campaign.”
The UK’s consumer press will be driving and reviewing the TF LE 500 at the end of next week.
NAC MG UK has also confirmed that a standard run of the TF will follow from the 500 run of the limited edition version.
While it’s likely that more models from the MG stable will follow to the UK, like the MG7 saloon, NAC wouldn’t confirm what models would be coming next, citing it was “purely focussing on the TF for now”.
The TF LE 500, which is being constructed at NAC’s Longbridge factory, was absent from the British International Motor Show in July.
However, NAC said it would be representing at other European motor shows in the future.
The LE TF 500 stirred up a bit of controversy when its price tag of £16,399 meant it was more expensive than its nearest competitor, the entry level Mazda MX-5.
DATED: 28.08.08
FEED: AM
