F&I Management & Training

Drivers are being shamed into slowing down with new roadside signs that flash up their vehicle's registration number. The signs read number plates of speeding cars and flash them up on a giant screen with the warning message: 'slow down'. They are being tried out on London-bound drivers on the A12 dual carriageway at Kelvedon, near Colchester in Essex. Mark Pooley, of the Highways Agency, said: "We are investigating whether the system has an effect on the behaviour of drivers. We will assess the vehicle speed data and look at what impact the message had on drivers and how well the technology worked with live traffic. "Existing vehicle-activated systems only show the speed limit sign but do now show the vehicle number plate." None of the drivers whose registration numbers are flashed up will receive a speeding ticket during the seven-week trial.

DATED: 05.08.08

FEED: AW