Tuesday, August 05, 2008
San Motors to exceed UK dealer recruitment target
New brand is bucking downward market trend
San Motors, a new name to the UK retail sector, claims it will exceed its dealer recruitment target this year.
The fledgling brand currently has 14 dealers, including sites in Guernsey and Dundee, and expects to have between 30-35 sites by the end of the year.
UK managing director Tony Waite said reaction from dealers to the Storm had taken the franchise by surprise as it only planned to recruit eight sites this year.
“Dealers like the car because they can make a 20 per cent margin which is pretty unique in the industry,” he said.
The Storm, which is a two-seat convertible, has only just gone on sale.
The car retails for £9,995 and has a glass-fibre body, a 1.2 Renault Clio engine and is manufactured in India.
It will be followed by an as yet unnamed and sportier two-seater in October powered by a 1.6-litre Peugeot engine.
The brand will be attending the new Motor Trader Dealer Drive later this year.
DATED: 05.08.08
FEED: MT
San Motors, a new name to the UK retail sector, claims it will exceed its dealer recruitment target this year.
The fledgling brand currently has 14 dealers, including sites in Guernsey and Dundee, and expects to have between 30-35 sites by the end of the year.
UK managing director Tony Waite said reaction from dealers to the Storm had taken the franchise by surprise as it only planned to recruit eight sites this year.
“Dealers like the car because they can make a 20 per cent margin which is pretty unique in the industry,” he said.
The Storm, which is a two-seat convertible, has only just gone on sale.
The car retails for £9,995 and has a glass-fibre body, a 1.2 Renault Clio engine and is manufactured in India.
It will be followed by an as yet unnamed and sportier two-seater in October powered by a 1.6-litre Peugeot engine.
The brand will be attending the new Motor Trader Dealer Drive later this year.
DATED: 05.08.08
FEED: MT
