Tuesday, August 19, 2008
Spotlight on schools
The IMI is introducing a car launch competition for school students in September this year.
While many initiatives have targeted young people interested in the more technical side of the motor trade, Headlight is aimed at those looking into the business side.
Students aged 14-16 will be teamed up with dealers in their local areas and asked to design a theoretical launch programme for a new car.
They will have to come up with a name for the vehicle, a target audience and ideas for the launch itself.
So far Headlight has signed up Sytner, Arnold Clark and Trainer BMW to the initiative.
Fiona Fraser Bell, who is heading up the development of the programme within the IMI, said: “We want the students to understand how a dealership works.
“We also hope the programme will get young people who haven’t thought of a career in the motor industry interested in that possibility.”
Organisers hope winners of Headlight will be rewarded with a dealer-sponsored trip to a manufacturing plant in Europe or one of the European motor shows.
“That would be great because they could see a launch on a global scale,” said Fraser Bell.
DATED: 19.08.08
FEED: MT
While many initiatives have targeted young people interested in the more technical side of the motor trade, Headlight is aimed at those looking into the business side.
Students aged 14-16 will be teamed up with dealers in their local areas and asked to design a theoretical launch programme for a new car.
They will have to come up with a name for the vehicle, a target audience and ideas for the launch itself.
So far Headlight has signed up Sytner, Arnold Clark and Trainer BMW to the initiative.
Fiona Fraser Bell, who is heading up the development of the programme within the IMI, said: “We want the students to understand how a dealership works.
“We also hope the programme will get young people who haven’t thought of a career in the motor industry interested in that possibility.”
Organisers hope winners of Headlight will be rewarded with a dealer-sponsored trip to a manufacturing plant in Europe or one of the European motor shows.
“That would be great because they could see a launch on a global scale,” said Fraser Bell.
DATED: 19.08.08
FEED: MT
