Thursday, August 28, 2008
Used car dealer cleared by advertising watchdog
Complaints against a marketing campaign by used car dealer Fortnums have been thrown out by the Advertising Standards Authority.
The objections related to individual promotions which offered a free TomTom sat-nav, servicing or RAC breakdown cover to buyers who drove away the same day on purchasing their car.
The complainant, a customer of Fortnums, claimed the offers were bogus and it was not possible to drive away the same day.
However on investigating, the ASA received evidence showing that customers had received the free promotions, on being able to drive.
Fortnums, which has dealerships in Staines and Fareham, said it depended on the customer's financial circumstances whether they could drive away the same day.
DATED: 28.08.08
FEED: AM
The objections related to individual promotions which offered a free TomTom sat-nav, servicing or RAC breakdown cover to buyers who drove away the same day on purchasing their car.
The complainant, a customer of Fortnums, claimed the offers were bogus and it was not possible to drive away the same day.
However on investigating, the ASA received evidence showing that customers had received the free promotions, on being able to drive.
Fortnums, which has dealerships in Staines and Fareham, said it depended on the customer's financial circumstances whether they could drive away the same day.
DATED: 28.08.08
FEED: AM
