Tuesday, September 09, 2008
Cars continue to sell despite crunch
Car owners are still planning to go ahead with their vehicle purchases despite the slowdown of the economy, according to new research from Experian.The survey shows that while nearly nine out of ten British car owners have admitted to worries about the rising costs of living, only four in ten said they would delay buying a car as a result.
Kirk Fletcher, managing director of Experian's Automotive division, which conducted the research, said: "People are clearly worried about the current economic climate. However, it is interesting to find that the influence of these concerns is not as overwhelming as expected.
"People are certainly thinking about these issues when they are considering a car purchase, but not as many people as expected are actually delaying their purchase. People are still buying cars."
The survey revealed that of the third of British car owners who change their cars regularly, 83 per cent have said they are worried about the current costs of running a car.
Despite this high percentage, only 20 per cent would actually considering delaying a car purchase at the moment.
"The focus for dealers now is to make the most of opportunities that are already present in their businesses," said Fletcher.
"For example, the most effective revenue-building asset in a dealership is the customer database."
Fletcher emphasised the importance of keeping this database up to date.
DATED: 09.09.08
FEED: MT
Kirk Fletcher, managing director of Experian's Automotive division, which conducted the research, said: "People are clearly worried about the current economic climate. However, it is interesting to find that the influence of these concerns is not as overwhelming as expected.
"People are certainly thinking about these issues when they are considering a car purchase, but not as many people as expected are actually delaying their purchase. People are still buying cars."
The survey revealed that of the third of British car owners who change their cars regularly, 83 per cent have said they are worried about the current costs of running a car.
Despite this high percentage, only 20 per cent would actually considering delaying a car purchase at the moment.
"The focus for dealers now is to make the most of opportunities that are already present in their businesses," said Fletcher.
"For example, the most effective revenue-building asset in a dealership is the customer database."
Fletcher emphasised the importance of keeping this database up to date.
DATED: 09.09.08
FEED: MT
