F&I Management & Training

Skoda's website has taken the top car manufacturer honours in Auto Trader's Click Awards 2008.

The annual awards also named Lookers as the Motor Dealer Website of the Year while The Car People won the inaugural Car Supermarket of the Year honours.

The Click Awards are based on the views of over 600 car buyers who were questioned about their web usage in August as part of Auto Trader's Website Usability Study, carried out by eDigitalResearch.

The awards cover 18 categories recognising best practice across manufacturer, dealer and car supermarket sites.

The research, claimed to be the largest of its kind in the UK, polled the views of motorists thinking about buying a new or used car.

The websites were judged on a range of criteria, measuring the quality of customer service online; design; the use of animation and engagement with the customer; ease of navigation; as well as the search tools and features available.

Click Awards 2008 winners:

Manufacturers:

•Best Motor Manufacturer Home Page...........Renault

•Best Motor Manufacturer Customer Service: .....Jaguar

•Best Motor Manufacturer for Purchase Intent.........Audi

•Best Motor Manufacturer New Car Configurator: .......Saab

•Best Motor Manufacturer Used Car Locator: ........Jaguar

•Best Motor Manufacturer Communication Of Environmental Credentials: ........Renault

•Most Improved Motor Manufacturer Website: ...............Renault

•Motor Manufacturer Website Of The Year 2008:..............Skoda

•Best Motor Dealer Homepage: ................Lookers

•Best Motor Dealer Customer Service: .............Mercedes-Benz Direct

•Best Motor Dealer For Purchase Intent: .............Hartwell

•Best Motor Dealer Used Car Locator: .............Arnold Clark

•Most Improved Motor Dealer Website: .............Ford Retail

•Motor Dealer Website Of The Year 2008: ..................Lookers

•Best Car Supermarket Used Car Locator: ...............Available Car

•Best Car Supermarket Customer Service: ..................Motorhouse

•Best Car Supermarket For Purchase Intent: ................Car Giant

•Car Supermarket Website Of The Year 2008: ................The Car People

DATED: 22.10.08

FEED: MT