F&I Management & Training

Jardine Motors Group has completed a two-year programme to relocate its BMW and Mini dealerships in north London. The overhaul of the showrooms began in 2007 with the creation of new standalone aftersales sites for the two brands in Watford and Ruislip.The relocation of the Watford facility, which was moved from the combined sales and service centre in St Albans Road then allowed for the demolition of the entire site and the establishment of a new 32- car BMW showroom and seven-car Mini showroom which was completed in August. This project was followed by the relocation of the Stanmore BMW dealership in north London to a new BMW and Mini showroom at Stirling Corner on the A1 which features a 24-car BMW showroom and eight-car Mini showroom. This opened just before Christmas. This has been complemented by the opening of a new aftersales centre a mile away from the showroom at Borehamwood. Alun Jones, Jardine chief executive, said: “These developments represent a significant investment by Jardine in its BMW facilities in north London and will enable the group to significantly grow its BMW operations in this area and provide the highest levels of customer service for the future.”

DATED: 25.02.09

FEED: AM