Saturday, March 21, 2009

BMW scraps sales targets

BMW underscored the troubles of the luxury car segment when it scrapped its sales targets for the next few years. Chief executive Norbert Reithofer said the carmaker would miss the 2012 sales target of 1.8 million cars by more than 100,000. The company says it is also unlikely to meet its 2010 target of 1.6m sales. In the past year, BMW's sales have dropped 4.3% to 1.44m units.

DATED: 21.03.09

FEED: AW





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