F&I Management & Training

Mini is looking for a 50% rise in its corporate volumes after admitting it has not done enough to woo the fleet sector. Mini UK boss Andy Hearn said: "For a lot of fleet business, Mini is a very good car and I don't think we've done enough to promote it to the people who can most benefit. You'll see evidence this year of us getting into the corporate market." Mr Hearn admitted the brand's huge success among retail buyers has meant fleet sales have never been a serious priority. He said: "We probably should have cultivated more fleet business over the last two or three years, it gives us a balance. We'll not go to fleet instead of retail but we need to develop that side of the business. When you look at the people scaling down and reducing emissions, Mini has got a product ready to take advantage of that. We need to make sure user choosers and fleets can see the advantages on Mini - whether it's on the balance sheet or the end user."

DATED: 24.03.09

FEED: AW