F&I Management & Training

Malaysian motor manufacturer Proton is to mass produce electric cars under licence for Detroit Electric, a privately-owned start-up that will supply the technology and sell the vehicles in Europe, China and the United States. Detroit Electric will market the cars under its own brand, launching in Europe and Asia from next February and in the United States three to six months later. The company will initially sell its cars in European countries with strong incentives for low emission vehicles, including the UK, Spain, Denmark, France and the Netherlands. Detroit Electric will produce vehicles on Proton's saloon car and hatchback manufacturing platforms, with styling changes made to distinguish them from the Malaysian company's existing line-up.

DATED: 31.03.09

FEED: AW