F&I Management & Training

Renault UK has shelved plans to launch its high-value Dacia brand in the UK because of poor economic trading conditions. The firm had been aiming to make the Sandero, its budget-priced five-door hatchback model, available at more than half its UK dealerships by next year. But, the company now says distribution, sales and marketing costs makes Dacia 'financially inadvisable' in the current economic climate. "We are not saying the plan is dead in the water, but our position has been readjusted. Our UK sales have to be profitable," said a spokesman.

DATED: 27.03.09

FEED: AM