Wednesday, May 06, 2009

Porsche & VW to integrate, 10 brands in 1


Porsche Automobil Holding SE and its Volkswagen unit will create an integrated carmaking group that unites 10 brands under one roof, Porsche said today.
The decision emerged from a meeting of the extended clan that owns Porsche and executives from VW, already Europe's biggest carmaker, to thrash out a strategy for Porsche's stalled takeover of VW.
"In the final structure, 10 brands shall stand below an integrative leading company alongside each other, whereby the independence of all brands and explicitly also of Porsche shall be ensured," a statement said.
It gave no more details for the plan that would include unspecified "capital measures."
The goal was to work out final details in the next four weeks after talks with VW's home state of Lower Saxony.

DATED: 06.05.09

FEED: ANE





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