Wednesday, May 06, 2009
Porsche & VW to integrate, 10 brands in 1
The decision emerged from a meeting of the extended clan that owns Porsche and executives from VW, already Europe's biggest carmaker, to thrash out a strategy for Porsche's stalled takeover of VW.
"In the final structure, 10 brands shall stand below an integrative leading company alongside each other, whereby the independence of all brands and explicitly also of Porsche shall be ensured," a statement said.
It gave no more details for the plan that would include unspecified "capital measures."
The goal was to work out final details in the next four weeks after talks with VW's home state of Lower Saxony.
DATED: 06.05.09
FEED: ANE