Tuesday, May 12, 2009
VW Commercial promotes complete van range
"This helps to support dealers’ overall business,they can sell more hours in the workshop and keep staff busy." - Simon Elliott, VWCV MD.
VWCV is to push its full range of vans harder. It describes the Caravelle as its “best kept secret”, says the Caddy Maxi Life needs promoting more and plans to expand the California range with a close watch on pricing.
The Sport Line – “a sexy-looking van with alloys and tinted glass”, according to Elliott – offers dealers an opportunity
to sell to customers put off by the white van man image.
The network also has opportunities for bespoke van work, such as ply-lining, and vehicle conversions, including minibuses for local authorities. Few vans go out as
standard.
“This helps to support dealers’ overall business,” says Elliott. “They can sell more hours in the workshop and keep staff busy.”
The Ecofuel range is launched this month, starting with the Caddy, while a new van will be announced later this year for launch in 2010.
DATED: 12.05.09
FEED: AM
