Thursday, June 25, 2009
Why was LDV so badly served?
LDV's collapse serves as a bad omen for dealers, buyers and suppliers. LDV had carved out a valuable niche as a specialist vanmaker for fleet and small business buyers. With investment in R&D, facilities and marketing it could have weathered the current downturn and been ideally placed for business buyers once the economy pulls out of recession. However, it has been poorly served on three counts. Where was the government? The government provided a bridging loan but was, of course, embroiled in a crisis of its own making. It took its eye off the ball whilst it tried to limit the damage done by the expenses furore and its dismal performance in local and European elections. The business secretary, Lord Mandelson, who did a commendable job in pushing through the scrappage scheme should have been fighting LDV's corner. When you wish upon Weststar Running out of Gaz What is particularly worrying now is that Gaz is part of the Magna consortium behind the acquisition of GM Europe. If the LDV experience is anything to go by then Vauxhall may find itself out of the frying pan but into the mire. DATED: 25.06.09 FEED: MT |