Wednesday, August 19, 2009
RMIF to rebrand and grow membership
The Retail Motor Industry (RMI) has appointed a design agency to rebrand the organisation, including a new corporate identity and web design.
The Foundry has been selected to “bring a new level of modernity and relevance to the 100-year-old brand”.
As part of the rebrand, which begins in September, The Foundry will be developing a campaign to raise awareness of the RMI and drive new membership.
Rob Foulston, RMIF chief executive, said: “We want every retailer in the motor trade to become a member of the RMI and every customer to demand RMI accreditation.”
DATED: 19.08.09
FEED: AM
