Thursday, September 03, 2009
VW reportedly to drop Cayenne and Panamera
Volkswagen may ditch Porsche’s Cayenne and Panamera models, following its acquisition of the sports car company, according to rumours in the UK press.
The German parent company is understood to be planning to seriously alter Porsche’s product line to retain its sports car maker image.
Porsche traditionalists have long voiced concerns about diluting the brand by entering into other segment and VW too thinks this is detrimental in the long run.
Another reason could be that VW already has presence in both SUV and sedan segments either directly or through Audi; therefore it might not be ideal for Porsche to pursue these sectors.
It is understood that VW would wait until both products reach the end of their product life cycle before pulling the plug.
This is about seven years for the Panamera and earlier for the Cayenne.
DATED: 03.09.09
FEED: AM
