Monday, October 12, 2009
Londoners take the easy route to an online bargain
Used car buyers in London value the convenience of delivery when buying a used car online, according to research by the UK's largest online used car retailer, Autoquake.com. Nearly half (44%) of Autoquake.com's London customers choose to have their car delivered, compared with an average of one third (33%) for customers across the UK.
"We all lead busy lives these days, wherever we are in the country," said Autoquake.com's CEO, Garry Hobson. "However, there's plenty of evidence that Londoners work longer hours than the national average, so it's no surprise that time-poor drivers in the capital would rather have their car delivered than travel to collect it."
Londoners also differ from the rest of the country in their reasons for buying used cars online. The biggest attraction for the capital's car drivers is the reassurance of Autoquake.com's 7 day money back guarantee. This is the main reason for choosing Autoquake.com for 23% of London-based customers. When so many Londoners have their car delivered without ever having seen it, the offer of a no-quibble money back guarantee is understandably a big draw. Nationally, this is the deciding factor for just 9% of buyers.
In the rest of Britain, the most important reason for shopping online at Autoquake.com is price. Almost three-in-10 (28%) give this as the most important factor in deciding where to buy. In London, this is Autoquake.com's biggest selling point to 13% of customers.
"Price is important to Londoners," added Hobson, "but it doesn't seem to be as important as convenience. The beauty of buying online is that you can have both."
DATED: 12.10.09
FEED: AW
