F&I Management & Training

New branding
The plug-in bikes, which are marketed under the new E-motive brand which was launched at this month's Motor Trader Open Points Roadshow, were initially offered to SsangYong dealers to sell but the distributor is now talking to other networks.

Revenue stream
The initiative has been masterminded by Koelliker's UK managing director Paul Williams (pictured) who claimed the bikes offer participating car dealers a low cost additional revenue stream.

"We're offering dealers a 25 per cent margin on bikes which range in price from £1,400 to £4,000 - there's dealers selling mainstream B-sector cars making less margin than that," he said.

Rechargeable
The bikes, which are specially prepared by Koelliker for the UK market, have a 50-55 miles range and can be recharged using a domestic supply.

"There's no entry cost to the franchise. We just ask for a £3,000 refundable deposit against two demonstrators which are registered by us. We're only just starting to go outside the SsangYong network," he said.

Future products
Williams said the scooters are the first of a number of possible electric vehicles, including passenger cars and LCVs, which Koelliker is considering bringing to the UK.

DATED: 30.11.09

FEED: MT