Thursday, June 03, 2010
Lexus - 10 years at the top of JD Power
The brand was ranked highest in satisfying new-vehicle owners for a 10th consecutive year, with a score of 846 on a 1,000-point scale.
Lexus performed particularly well in three of the four key measures: vehicle quality and reliability; vehicle appeal; and service satisfaction. Honda was in second place with a score of 825, followed by Jaguar (818), Mercedes-Benz (817) and Toyota (814).
At the model level, Lexus, Honda and Toyota each captured two awards.
The Lexus RX (SUV) and IS (compact executive car); Honda Jazz (small car) and Accord (upper medium car); and Toyota Aygo (city car) and Yaris (small car) each ranked highest in their respective segments.
Also receiving segment-level awards were the Kia cee'd (lower medium car); Mazda MX-5 (sports car); and the Mercedes-Benz B-Class (MPV).
The 2010 UK Vehicle Ownership Satisfaction Study (VOSS) is based on the evaluations of more than 17,000 online interviews from UK car owners after an average of two years of ownership.
The study was fielded in December 2009and January 2010.
The report also found vehicle owners who are highly satisfied with their service experience are four times more likely to return to that dealer, compared with less-satisfied vehicle owners.
DATED: 03.06.10
FEED: MT
