Wednesday, July 28, 2010
Dealer bosses urged to invest in training
Exposed
Peter Cooke, the KPMG professor of Automotive Management at the Centre for Automotive Management, University of Buckingham, said cuts have been made across the board leaving dealers exposed once the economy recovers.
Cutbacks
"This is my fourth recession. Yes there are a lot of cutbacks but this time we are going to see so many changes coming out of recession in terms of the changing face of the industry. Now is the time that all organisation should be looking to train their people," he told Motor Trader.
"My concern is that a lot of companies will have missed the boat in that they have been through the slack period and now, as the market starts to recover, they really need to have trained people out there working. We are seeing a lot of reorganisation happening," he said.
Managers
Cooke is currently working with JCT600 which is putting 24 managers through an 18 month course to gain a Certificate in Automotive Management.
Subjects covered include management and leadership, finance n business planning, strategy and marketing and customer service.
Confidence
Cooke said the course boosted delegates' confidence, improved presentation, verbal and written skills. Dealer delegates take part in two day modules every two months.
DATED: 28.07.10
FEED: MT
