Wednesday, July 21, 2010
Ford Retail joins Dealers Backing Ben initiative
Launched in June the fundraising scheme has already won the support of Marshall Motor Group, Lookers and Sytner.
Revenue stream
"Dealers Backing Ben provides us with a sustainable revenue stream which will allow us to reach out to more of our industry colleagues in need than ever before and to continue to seek out new, innovative ways of providing care and support," said Charles Davis, Ben's fundraising and communications director.
Structured
Chris Hayden, chairman and chief executive officer of Ford Retail Group commented: "Although we are already keen supporters of Ben this is a very well structured fundraising initiative that makes it easy for any dealer to participate in, as such we thought it was definitely worth investing in to further cement the relationship with our industry charity."
How to join
For further details on how to join the scheme email nigel.williams@ben.org.uk
DATED: 21.07.10
FEED: MT
