Tuesday, October 05, 2010
Vertu and PSA sign up for Dealers Backing Ben
These latest signings join Sytner, Marshall, Ford Retail, Lookers and Pentagon.
Auction houses supporting the scheme include BCA, Manheim, Aston Barclay, Wilsons and Scottish Motor Auctions.
Ben said money raised from the initiative will help support over 15,000 people from the automotive industry, many of whom work or have worked in the retail sector.
"The response to Dealers Backing Ben has been magnificent and it isn't just the major groups who are participating. Any dealer who sells cars through the auctions can support their industry charity through this simple and valuable initiative," said Nigel Williams Ben's commercial development manager.
"Dealers Backing Ben has really captured the imagination of the retail sector" adds Williams, "however we believe that the initiative is still only the tip of the iceberg and we'd like the opportunity to discuss enrolling in the initiative with all the retail dealers."
DATED: 05.10.10
FEED: MT