F&I Management & Training

Saab Automobile has appointed Matthias Seidl as executive director sales, effective from 1 January.

Seidl joins Saab’s senior management team from Detroit-based automotive consultancy API, where he was president and chief executive officer.

Prior to that, Seidl spent 20 years in the Volkswagen Group where he held several senior executive positions in the sales organisations of Audi and Volkswagen.

At Volkswagen, Seidl was chief operations officer for the brand in the United States. During his 12 years at Audi, he was a senior sales and marketing executive in the European and Asia-Pacific region prior to running the brand’s North and South American sales region.

Seidl will be based at Saab’s headquarters in Trollhättan, Sweden, where he will report to Saab Automobile President and chief executive officer, Jan Ake Jonsson.

“I feel extremely honoured to be joining such an iconic brand as Saab,” said Seidl. “This is a very exciting period for the company and I look forward to helping increase sales volumes and opening up new territories for the brand in markets around the globe.”

Over the next twelve months Saab will launch the 9-4X and the 9-5 SportCombi.

DATED: 03.11.10

FEED: MT