F&I Management & Training

Swansway Group is filling a six year open point in Merseyside for Volkswagen Commercial Vehicles.

The retail group has invested almost £2m in a new van centre in Speke, creating 15 jobs.

The dealership will open in January, with a five van showroom, seven bay LCV workshop and MOT bay.

David Cowan, Liverpool Volkswagen Van Centre’s brand manager, said: “Liverpool has been without a dedicated brand franchise for too long and we are delighted to bring Volkswagen Commercial Vehicles back to the city.

“This investment demonstrates our commitment to providing businesses and van drivers on Merseyside with an official Volkswagen facility.

“The site will be one of biggest in the UK and Volkswagen Commercial Vehicles’ only standalone site in the country with the latest corporate branding, something we’re very proud of.

The van centre is expected to generate sales of approximately 1,250 new and used vehicles in 2011, with a targeted increase in 2012.

Cowan added: “Previously, Volkswagen van customers in Liverpool had to travel to Wrexham, Preston or Manchester for brand-backed sales."

Simon Elliott, director of Volkswagen Commercial Vehicles UK, said: “Liverpool is one of the UK’s thriving cities and we’re delighted Swansway has invested in a Volkswagen franchise for the city.

“This site will be a flagship Volkswagen van centre and we’re looking forward to watching the business grow.”

DATED: 25.11.10

FEED: AM