Wednesday, September 14, 2011
Fiat opens multi-brand site in Croydon
Fiat Group has opened a new showcase site in Croydon housing all four of its sites: Fiat, Alfa Romeo, Jeep and Chrysler.
This is one of the first sites of its type in Europe and will trade as Motor Village Croydon.
A major, undisclosed investment has been made by Fiat in the site which features four separate showroom areas.
Motor Village Croydon joins Fiat Marylebone in central London, Fiat’s Battersea service centre and Fiat Direct in Hayes, to increase the brand's presence in London and Surrey.
“We started here with Fiat in January and Alfa Romeo came in May,” said Tony Dittli, director, Motor Village Croydon.
“Chrysler and Jeep joined us in July, so it’s continually evolving. We are still developing and learning but I think we have a superb showroom site from which to offer quality service and become the reference point for these great brands.”
DATED: 14.09.11
FEED: MT
