Monday, November 28, 2011
Mercedes-Benz to axe Maybach
Mercedes-Benz is to axe the Maybach brand in 2013 due to low sales.
The company has ‘sold’ 114 in the UK and 3,000 worldwide since launch in 2002.
These figures are not registrations as a proportion were diplomatic cars which do not go through the registrations process.
In the UK the brand was sold through one dealership, the flagship Mercedes-Benz World in Weybridge.
The gap left by the Maybach will be plugged by the next-generation S-class, which will be offered in three wheelbase formats, including a top-of-the-range S600 Pullman.
The Maybach brand was resurrected in 2002 after it failed to buy Rolls-Royce and Bentley from then owner Vickers.
The car was available in 57 and 62 variations, named after their lengths of 5,735mm and 6,170mm respectively.
Owners have included the actor Samuel L Jackson (pictured).
DATED: 28.11.11
FEED: MT
