Wednesday, May 23, 2012
Mobile car search shows ‘massive growth’
Mobile search for new cars continues to soar ahead in April, according to new figures.
Visits from mobile devices have rocketed by 190 per cent year on year, according to new car online classified website Motoring.co.uk.
The Apple iPad is now the UK's most popular mobile device used to browse online, representing 39 per cent of mobile visits to the new car website in April.
Apple dominates mobile visits, with 77 per cent of mobile users visiting on an Apple device.
Motoring.co.uk managing director Terry Hogan said he continued to see “massive growth” of visitors using mobile and tablets.
“Apple is again the clear winner as it manages its own operating system and devices are tied to it, with 77 per cent using Apple iOS.
“Android devices are slowly gaining share, with 17.8 per cent of visitors using one Android version or another.
Hogan said that visitors many of whom own both an iPad and an Iphone are choosing the former to browse for cars because of the bigger screen
Why use a tiny screen that makes browsing fiddly, when you can use a larger version that can handle more complicated website designs easily,” he said.
He said the firm is taking this into account in the design of its new mobile site.
“We could start treating tablet users as if they were on a PC rather than as a mobile user,” he added.
DATED: 23.05.12
FEED: MT
