F&I Management & Training

Independent finance provider MotoNovo has begun a rewards incentive programme for dealer personnel.

Called MotorV8, the scheme replaces traditional voucher incentives with a pre-paid Visa card for participating members. Current rewards programme members are being transferred to the new system.

Each finance transaction will increase the funds available on the card with a range of ways for dealers to increase the value of their rewards, including gambling them on a web-based game of Black Jack at the MotorV8 portal.

MotoNovo has grown its market share of the independent sector from roughly 3% five years ago to 10% at present and the changes to its dealer reward programme follows recent news of a £1.8m investment by parent WesBank and plans to expand the company.

Easy access?

Karl Werner, head of sales and marketing at MotoNovo, explained: "For many dealers incentives form a key tool in motivating their team to increase sales.

"We have developed a programme that is easy to use and easy to earn, with monies credited to the account within 48 hours ready to be spent anywhere the Visa logo is displayed." 

DATED: 22.11.12

FEED: MF