F&I Management & Training

Kia, Vauxhall, Volvo, Alfa Romeo, Audi and Goodwood are key partners

Telegraph Media Group, (TMG), will launch the UK's first virtual motor show on The Telegraph on 29^th April and is pleased to announce that Kia, Vauxhall, Volvo, Alfa Romeo, Audi and Goodwood will each be hosting a ‘virtual hub'. Other participating manufacturers will be announced shortly.

The event, The Telegraph Festival of Motoring, will take place on a dedicated online channel,www.telegraph.co.uk/motoring/festival-of-motoring, designed by TMG, from Monday, 29^th April to Friday, 3^rdMay.      

The virtual festival, which is the first of its kind in the UK, will offer visitors unique interactive webchats and webinars with key manufacturer personnel of some of the biggest companies in the automotive industry. The Festival will also offer online networking lounges, virtual exhibitor stands and online car show rooms with expert advice, for those looking to buy a new car.

The Festival is being promoted in the award winning Motoring supplement in The Daily Telegraph. Readers interested in being a part of the Festival are encouraged to register their name and email address on the Channel and will then receive an alert when the Festival launches.  

The Festival will culminate with The Telegraph Motoring Awards, taking place on Friday, 3^rd May at the London Transport Museum. There are eight categories and the winners will be voted for by Telegraph readers throughout the week of the Festival. There will also be an overall Best Car Award, based on the top 20 selling cars of last year - voted for by readers.

Erin Baker, Head of Motoring, TMG, said: "We're incredibly excited by this innovative approach to a motor show that you can access from anywhere. With the UK now the second largest market in Europe, there's never been a better time to launch an online motor show, as more and more research into cars and the buying process are performed via the web.

"The Telegraph Festival of Motoring will add to the car-buying experience, featuring exclusive webinars with acknowledged Telegraph Motoring experts such as Honest John, Andrew English and James Foxall. Telegraph readers are discerning buyers and are 42 per cent more likely to buy new cars than anyone else, and a number of prestigious marques have realised the value of interacting with them in tandem with the Telegraph."

Melanie Danks, Client Director, TMG, said: "The Festival of Motoring is yet another example of how we are continuously innovating and producing media firsts at The Telegraph. We know our audience and value their needs and felt The Telegraph Festival of Motoring was the next step."

Please visit: www.telegraph.co.uk/motoring/festival-of-motoring to register your interest and be a part of the Festival.

DATED: 19.04.13

FEED: HA