F&I Management & Training

DVLA Personalised Registrations will transform a corner of one of the world's most iconic car factories into an auction room, ensuring registered bidders will be able to enjoy a truly once in a lifetime automotive experience.

The Agency will move into Morgan's Malvern factory - home of the ever-present Morgan Motor Company since 1910 - later this month where it will stage its third three-day public auction of personalised registrations of 2013.

Registered bidders will have the opportunity to tour Morgan's historic factory and see for themselves just how the quintessentially British car, famed for its wooden frame, is hand built. Subject to availability, bidders will also be able to take to the roads and experience a test drive.

Jody Davies, DVLA Personalised Registrations' Events Manager, said: "We've listened to our customers who have said they want a new, unique, experience when attending our three-day sales.

"We received phenomenal feedback from those who attended our sale at Mercedes Benz World in Surrey last September and we have gone to great lengths to replicate it which is why we turned to Morgan."

She added: "Morgan have been terrific and couldn't do enough in embracing us. Those who register to bid will receive a factory tour and even the opportunity to take a test drive in one of their iconic cars."

To crown off the event, DVLA Personalised Registrations will be auctioning what has to be the perfect Morgan registration, in MO12 GAN. The registration, which has a reserve of £2,000, has been included in the sale along with numerous other Morgan-related registrations largely suggested by Morgan owners after a successful appeal to them earlier this year.

With a reserve of £5,000, 20 O is the highest priced registration in the 1,550-lot sale, though considerable interest is likely to surround FA12 MER, AL13 ERT and CO11 EGE, each with reserves of £1,000.

DVLA's forthcoming auction will consist of a total of 1,550 registrations, all chosen to offer a selection to suit all tastes, styles and budgets including; 4444 A (reserve - £3,000), AL13 ERT (£1,000), ART 111C (£400), 13 ARD(£1,800), BA11 AMS (£900), BA12 DEN (£900), BED 80Y (£450), B116 BEN (£400), B122 RDS (£250), CA12 MEN (£900), CAP 710N (£300), CO11 EGE (£1,000), DAR 10G (£400), DEF 10E (£400) ELV 15T (£400), FA12 MER (£1,000),HE11 ENE (£1,000), HO11 MES (£2,000), H412 OON (£300), LAW 800K (£400), LOW 70W (£400), MA12 GOT(£900), MO12 GAN (£2,000), 20 O (£5,000), OS13 ORN (£1,200), PA12 SON  (£900), PO11 OCK (£1,000), P4 NTY(£400), ROW 804T (£300), 430 SCU (£1,700), TUL 155A (£350), T4 RTY (£350), T911 POR (£400), WA12 DEN(£900), W005 TER (£900), W111 KYS (£400), Y511 DHU (£350).

DATED: 15.05.13

FEED: HA