F&I Management & Training

Ford has scooped three top wins at this year's Honest John Awards, with new Fiesta crowned "Most Popular Small Hatchback" and for the second year running Mondeo and C-MAX named "Most Popular Large Family Car" and "Most Popular MPV" respectively.

BRENTWOOD, Essex, 17 May, 2013 - This year's third Honest John Awards are split into 14 main categories from "City Car" to "Sports Car". The awards are not determined by judges or a panel, but instead are decided by honestjohn.co.uk website users.  The cars that fans search for most on the site and are therefore of most interest, are declared the winners.

Dan Harrison, editor of honestjohn.co.uk, said: "Ford has picked up an impressive haul of trophies at this year's awards, across a wide range of models. Fiesta remains one of the most popular cars on the site thanks to its smart looks and keen running costs. It's a similar story for C-MAX, which so cleverly meets the needs of families. The Mondeo may be in line for replacement soon, but it remains a steadfast favourite on Honestjohn.co.uk".

Anthony Ireson, Ford Britain marketing director, said:  "We are delighted that the Ford Fiesta, C-MAX and Mondeo are so popular with honestjohn.co.uk website users.  The stylish Fiesta has exciting new technology and is now available with the award winning 1.0-litre EcoBoost engine.  Mondeo enjoys a new series and powertrain line-up with reduced CO₂ emissions, while our versatile and well specified C-MAX Titanium X is proving a hit with retail buyers.  It's great to see them grabbing the headlines".

Honestjohn.co.uk was set up in 2000 to help consumers with advice on buying, selling and running cars.  Since then "Honest John" himself has answered more than 625,000 questions, with the site receiving around 1.5 million visits per month.

The data to measure customer interest is taken from Google Analytics and calculates the number of page views each review has had over the previous 12 months.

DATED: 20.05.13

FEED: HA