Tuesday, July 23, 2013
Headline News: Range Rover Sport: it's plane selling
It's the stuff of legend that you can take a Land Rover anywhere - but now it seems you can sell one anywhere, too.
During the Range Rover Sport launch in the Cotswolds and the Welsh Borders, two of the car's chief engineers encountered an Armenian couple who owned a first-generation model, perched on a Welsh hilltop. While the husband sat in his car listening to music, the wife was doing a spot of painting. That's painting as in "art" rather than "and decorating".
The Armenians already had a new Sport on order and had more or less decided on their ideal specification and the date they wanted the car delivered, even though they had yet to see one in the metal.
So you can imagine their surprise when a steady flow of new Range Rover Sports passed by and one - driven by the engineers - stopped to take in the scenery.
The result is that the Armenians were given a chance to look over and sit in the car, and get some advice on which model would best suit them from two of the people best qualified to talk about it, while Land Rover added another order - for a V8 supercharged version - to the 15,000 already in the bag. The couple, who also own several Defenders, plan to buy it in the UK and drive it all the way home.
Meanwhile, journalists attending the launch were given an unusual chance to test the car's capabilities - by driving it up and down steep ramps into and out of the fuselage of a de-commissioned Boeing 747, with a few articulation and manoeuvrability tests lurking within the plane.
DATED: 23.07.13
FEED: HA
