F&I Management & Training

According to the latest new car sales analysis from JATO Dynamics, the world's leading provider of automotive intelligence, Europe's new car market experienced a 4.9% increase in sales in July, with 48,202 more new cars sold in July 2013 compared to July 2012. Overall, the market remains behind 2012 performance, down by 5.2% year-to-date.

JATO's headline market analysis:

Out of the ‘Big Five' markets, Italy was the only country to experience a decrease in sales in July, with a drop of 1.8%. While the other ‘Big Five' markets were up for the month, Great Britain was the only market to post an increase for year-to-date figures; 124,287 more new cars have been sold in Great Britain than during the same period in 2012, representing a 10.3% increase.

France, Germany and Italy, however, all remain down by a considerable amount on 2012. Year-to-date, France is down 9.7%, Germany 6.7% and Italy 9.3% on the same period in 2012. Combined, these three countries have sold 328,818 fewer cars than in 2012 (the European year-to-date total is down by 412,335 units).

Making a significant improvement in July was Spain, which registered 10,763 more new cars in July 2013 than in July 2012. The 16.5% increase is welcome news and Spain is now just 1.3% down year-to-date 2013 compared to 2012.

Following last month, Ireland's first ever mid-year number plate change has had the expected result, with sales increasing 163.2% over July 2012.

Sales by Market

NOTE: * denotes estimated volumes for July 2013

Volkswagen led the top 10 manufacturers table this month, despite recording the largest fall in sales in the top 10 for 2013 year-to-date. Volkswagen sales are down 6.9% (69,872 units) so far this year compared to the same period in 2012.

The largest year-to-date percentage decrease however was reported by Citroen, down by 14.1% (62,219 units) compared to the same period in 2012 and by 2.7% (1,445 units) versus July 2012.

Of the top 10 manufacturers, BMW, Ford and Mercedes all posted increases of over 10% in monthly sales compared to 2012. Ford were up 10.4%, BMW 13.2%, and Mercedes 15.0%. Within the top 10, only Mercedes posted increases for both monthly and year-to-date figures; up by 3.7% (13,341 units) year-to-date.

Top 10 Brands

Volkswagen led the top 10 European models for July with the Golf and Polo taking first and second place. That said, the Polo has seen a fall in sales this year, reporting an 11.3% drop over the same period last year. So far this year 21,115 fewer Volkswagen Polo's have been sold compared to 2012.

However, the largest decrease in the top 10 was experienced by the Opel/Vauxhall Astra, selling 22,791 fewer units (15.7% decrease) in 2013 compared to the same period in 2012. The Opel/Vauxhall Corsa also saw a drop in sales, with 18,510 fewer units sold (11.1% decrease) over the same period, leaving it in ninth position this month.

BMW are enjoying success with the latest generation 3-Series, selling 48.0% more units in July 2013 compared to July 2012. The boost in July sales helped year-to-date figures record a 17.1% increase over 2012.

Vice President of Research at JATO Dynamics, Gareth Hession, commented: "This month has shown a real mix of fortunes. Volkswagen led both manufacturer and model tables this month but has seen an overall fall in sales. Four of the ‘Big Five' countries have increased sales figures for July but only Great Britain has increased year-to-date. The positive signs are promising to see, but many markets and manufacturers remain down year-to-date as a whole."

Top 10 Models

NOTE: Percentage changes for the Peugeot 208 are not representative due to the new model's introduction in 2012 and have therefore been removed from the table

For more information visit www.jato.com, or email jatoteam@firstlightpr.com

DATED: 20.08.13

FEED: HA