F&I Management & Training

April 22, 2014 - Hyundai Motor Company unveiled a concept model of ‘ix25' at the 2014 Beijing International Automotive Exhibition, held at the China International Exhibition Center. The sophisticated small-sized SUV, another strategic pillar for Hyundai Motor in the world's largest auto market, is scheduled to be launched exclusively in China later this year.

The ix25 concept hints at a premium look, based on Hyundai Motor's evolved Fluidic Sculpture 2.0 design philosophy. Harmony between a bold front, voluminous side, sporty rear and other details complete the premium small-sized SUV's design. Equipped with a Nu 2.0 engine, the ix25 concept features an overall length of 4,270mm, overall width of 1,780mm and overall height of 1,630mm, while its wheelbase reaches 2,590mm.

"Hyundai Motor has grown into a leading automaker in China through continuous innovation for the past 11 years,"said Hyundai Motor's President Sung Kee Choi. "Hyundai Motor is now poised for a new challenge to become the most-loved brand by Chinese customers, with high-quality models such as the ix25 SUV, which is strategically-developed for China, and the all-new Genesis introduced today."

The ix25 will mainly target the young generation who seek style and practicality at the same time, and Hyundai Motor is planning various marketing activities to attract them. With its launch in the second half of this year, Hyundai Motor expects to complete its competitive SUV line-up in China, from ix25, ix35, Santa Fe to Grand Santa Fe, aiming to secure the leading position in the country's rapidly-growing SUV market. The "i" in ix25 represents the ‘inspiring, intelligent and innovative' characteristics of the young generation.

The all-new Genesis also made its Chinese debut at the show. Equipped with 3.0 GDI and 3.3 GDI engines, the company's rear-wheel premium sedan features its most advanced technologies such as HTRAC AWD system, Automatic Emergency Braking (AEB), Head-Up Display and smart trunk. When it hits Chinese showrooms in the second half of this year, the all-new Genesis is expected to play a key role in enhancing Hyundai Motor's brand image in the Chinese premium segments, together with Equus.

Aside from the two new models, Hyundai Motor exhibited a total of 18 vehicles including its i20 WRC car, Mistra, Langdong, ix35, Santa Fe, Equus Limousine and Sonata Hybrid, as well as its new technologies such as the next-generation infotainment system.

At a separate booth, Hyundai Motor also displayed its commercial vehicles including Chuanghu, the second production model of Sichuan Hyundai, a 50-50 joint venture between Hyundai Motor and Nanjun Auto. Developed based on the Trago Xcient, the premium large truck was localized to meet the Chinese market's special needs. Benefitting from the launch of Chuanghu, Hyundai motor also aims to significantly boost its presence in the world's biggest commercial vehicle market.    

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About Hyundai Motor

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company, which leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars, offers top-quality best-sellers such as Elantra, Sonata and Genesis. Hyundai Motor has seven manufacturing bases and seven design & technical centers outside of South Korea and in 2013, sold 4.73 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localised models and strives to strengthen its leadership in clean technology, starting with the world's first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.  

About Hyundai Motor Europe

In 2013, Hyundai Motor Europe achieved registrations of 422.930 units, taking a new-car market share of 3,4%. Almost 95% of the vehicles Hyundai sells in the region are designed, engineered and tested in Europe to meet the needs of European customers. And 90% are built at its two local factories in the Czech Republic and Turkey, which have a combined annual capacity of 500.000 units. Hyundai sells cars in 30 European countries across 2.500 outlets.

About Hyundai Motor UK

Hyundai has sold vehicles in the UK since 1982. In 2005, Hyundai opened its own UK subsidiary, Hyundai Motor UK Ltd, based in High Wycombe. Since 2008, the company has risen from 21st to one of the top ten car manufacturers in the UK and last year sold a record 77,500 vehicles. Hyundai Motor UK employs over 3000 people through its UK operations and dealer network.

Hyundai offers a full range of vehicles from the award-winning New Generation i10 city car through to the capable Santa Fe SUV and iLoad LCV. All passenger cars come with Hyundai's industry-leading 5 Year Unlimited Mileage Warranty package. Further information about Hyundai and its products is available at www.hyundai.co.uk.

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DATED: 23.04.14

FEED: HA