F&I Management & Training

Pricing for the new Jeep Cherokee has just been announced by Fiat Group Automobiles UK as order books for the mid-size SUV open this week.

And with a starting price of just £25,495 OTR for the front-wheel drive 2.0-litre Longitude 140 6-speed, the new car, which goes on sale in the UK in June, represents outstanding value for money.

At the top end of the completely revised Cherokee range, the highly specified 2.0-litre Limited 170 Automatic 4x4 version costs £35,695 OTR, and features BiXenon headlamps, power tailgate, 18-inch alloy wheels, Nappa leather seats, eight-way power driver's seat, front and rear park assist with back-up camera, automatic headlights and rain sensors, Wireless Phone Charging pad, and keyless Enter 'n' Go, among other equipment, as standard.

Available initially with a choice of two 2.0-litre MultiJet 2 diesel engines - with 140bhp or 170bhp power outputs - the Cherokee range will be expanded to include a 3.2-litre V6 petrol Trailhawk variant later in the year.

The new SUV comes in a simplified line-up of Longitude, Longitude+ and Limited specifications. Standard equipment in the well-equipped entry-level Longitude includes body-coloured door mirrors, LED tail lights, 17-inch alloy wheels, dual zone climate control, Bluetooth, DAB radio, leather-wrapped steering wheel and rear park assist.

Longitude+ adds a Uconnect media centre with 8.4-inch touch screen,satellite navigation with Bluetooth voice recognition, and nine speakers with Alpine sub-woofer.

A trail-rated Trailhawk version will also be available in late 2014, offering best-in-class off-road capability, with a distinctive look, suspension lift and special off-road equipment including Jeep's Active Drive Lock system, along with a host of other standard equipment.

"Cherokee has always been - and still is - an important car in the Jeep line-up, and we're delighted now to be able to reveal the highly competitive prices of this stunning latest version," says Damien Dally, head of brand, Jeep UK.

"It is up against some tough competition in its sector but Jeep is the original 'Go Anywhere, Do Anything' brand, and we are confident that we can offer an attractive package at exceptional value-for-money prices to keep it at the front of our potential customers' minds."

On the road pricing (OTR) for the range is as follows: