Thursday, February 05, 2015
HYUNDAI UK EMBARKS ON NATIONWIDE DEALERSHIP REBRAND
- Hyundai reveals first UK dealerships to feature new global identity
- New concept features warm bronze exterior tones, airy and sophisticated interior
- Every UK dealers to feature new look by the end of 2017, all 6,000 global dealers by 2018
High Wycombe: Hyundai Motor UK has revealed the first UK dealerships to feature the company’s new global dealer branding. The significant change reflects the advances in design and quality of the company’s vehicles and will further position the dealer network for the brand’s next phase of growth.
Reinforcing Hyundai’s commitment to delivering exceptional levels of customer service, the new identity goes further than the traditional car showroom. It combines open space, modern furnishings and the latest technology to deliver an enhanced customer experience.
Referred to as the ‘Global Dealership Space Identity’ (GDSI), the end result features extensive use of glass, premium ceramic floors, uncluttered and sophisticated furniture and, perhaps most notably, bold exterior signage. As well as the new exterior signage, flagship dealerships will feature extensive bronze exterior cladding ensuring a highly distinctive appearance.
Tony Whitehorn, President & CEO, Hyundai Motor UK said: “With new-look GDSI dealerships, Hyundai will not only offer customers a space where they buy or service their vehicle, but also a space to personally experience the Hyundai brand. Warm, modern and premium, the new look provides a strong foundation for delivering industry leading customer service as we work towards future sales growth in the UK.”
In total, 14 dealerships have already implemented the new look with the entire dealer network to follow over the coming months - all UK dealerships will complete the transformation by the end of 2017. Worldwide, Hyundai Motor expects all 6,000 dealerships to feature the new identity by 2018.
Vantage Hyundai Stockport is most recent dealership to unveil the new appearance to customers. Speaking of the new look, Paul Sharp, Centre Principal, commented: “We are extremely proud of the new look GDSI appearance which we have unveiled at Vantage Stockport. The new appearance exemplifies the quality and professionalism which we aim to deliver for all of our customers, and takes the Hyundai experience to a new level.”
DATED: 05.02.15
FEED: HA
