F&I Management & Training

Skoda is using eye-scanning technology in its latest digital campaign, for the Fabia. A new interactive online site for the car tracks the movement via webcam of eye-pupil movement to determine which model sparks the most interest.

Software generates viewing statistics that include data drawn from eye movements.Marketingmagazine.co.uk reports that this is the first time a brand has used such tracking in this way.

A further phase of the online campaign begins today (Monday), allowing would-be buyers to create their own films using an on-site editing platform. These can then compete for viewing attention against those of other users.

Soho-based agency 18 feet and rising created the campaign.

DATED: 16.02.15

FEED: ARN