Monday, February 16, 2015
SKODA HARNESSES EYE-TRACK TECH
Skoda is using eye-scanning technology in its latest digital campaign, for the Fabia. A new interactive online site for the car tracks the movement via webcam of eye-pupil movement to determine which model sparks the most interest.
Software generates viewing statistics that include data drawn from eye movements.Marketingmagazine.co.uk reports that this is the first time a brand has used such tracking in this way.
A further phase of the online campaign begins today (Monday), allowing would-be buyers to create their own films using an on-site editing platform. These can then compete for viewing attention against those of other users.
DATED: 16.02.15
FEED: ARN