Friday, March 27, 2015
Motors.co.uk gains ground on Autotrader
Car search site Motors.co.uk recorded 3.5m unique visitors in January, up almost half (49.8%) compared to the same month 2014, according to digital analytics company comScore.
This compared to a slight fall in the web traffic from market leaders Autotrader.co.uk of 6.0%, to 5.5m in the same period.
Explaining Motors.co.uk growth, Andy Coulthurst, managing director of Motors.co.uk said it came from increased use of mobile and tablet devices, continued investment in TV advertising and a commitment to growing the portfolio of sites within our network.
The majority of Motors.co.uk viewers also visited Autotrader in January, with just 38.1% of Motors.co.uk viewers not also checking Autotrader.
Autotrader still led the way with the number of unique visitors per car advertised, at 13.4, compared to 12.2 on Motors.co.uk.
The majority of Motors.co.uk viewers also visited Autotrader in January, with just 38.1% of Motors.co.uk viewers not also checking Autotrader.
Autotrader still led the way with the number of unique visitors per car advertised, at 13.4, compared to 12.2 on Motors.co.uk.
DATED: 27.03.15
FEED: MF
