Monday, March 28, 2016
INTERNET ACTIVITY HELPS BOOST BOOMING AD MARKET
Advertising analysts are expecting Internet-based advertising to overtake TV spend globally by the end 2017. A report by Publicis Groupe states that global ad spend will reach $579 billion in 2016 and $603 billion by the end of 2017. Crucially, the UK was described as the standout market within Europe. And on the subject of Internet advertising, the report stated that the global market is expected to grow at three times the global average, by 15.7 percent. Although the authors commented that this rate was slower than 2014’s 21.1 percent growth as the market shows signs of maturing. And like with other Internet-related trends, mobile is seen as the key growth driver.
DATED: 28.03.2016
FEED: ARN
